Ditch the pitch, start the conversation
Digital Media published an article recently written by B&T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social...
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Flipping the script on campaign websites
“Build it, and they will come” Or at least that was the early thinking around websites. But what history has shown us is that just because you’ve built a website doesn’t necessarily mean anyone is...
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A (Short) Tale of Two Twitter Squatters
Late 2009, AdAge guest columnist Michael Werch conducted a social media experiment where decided to impersonate a famous brand and see how long it would take for them to notice and what the resposne...
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